CALL TRACKING & ANALYTICS
We close the call tracking and attribution loop between marketing and contact centers, so you can maximize your revenue and profitability.
What is Call Tracking?
Call tracking software connects every inbound call to the digital journey that came before it, showing you exactly which campaigns, pages, and touchpoints drove that conversation.
It gives teams visibility into Where calls come from, What customers did online beforehand and How each call contributes to revenue
FOR CONTACT CENTERS
Improve agent performance and efficiency
Deliver real-time customer context to every agent interaction, across chat and voice.
Reduce average handle time by understanding customer intent before the conversation begins.
Increase conversion and revenue
Identify high-intent and high-value callers.
Dynamically route calls to agents most likely to convert.
Protect operations
Detect fraudulent and low-value callers using caller profiles.
Reduce operational noise and unnecessary agent workload.
FOR MARKETERS
Measure true campaign performance
Attribute phone conversions and revenue to digital campaigns.
Include call conversions in analytics and ROAS reporting.
Optimize spend and acquisition
Identify which campaigns drive high-converting calls.
Dynamically route calls to agents most likely to convert.
Unify online and offline journeys
Connect calls, chat, SMS, and email to the digital journey.
Measure performance across every customer touchpoint.
FOR PRODUCT OWNERS
Understand the full customer journey
Maintain visibility into every interaction, online and offline.
Identify friction points and drop-offs across the journey.
Prioritize high-value interactions
Detect high-intent moments in real time.
Ensure high-value users reach the right experience at the right time.
Build and integrate with confidence
Integrate efficiently using ready-to-use APIs and SDKs.
Extend customer journey data across internal systems.
SEE
View the full customer journey in real time, from web activity to chat and phone calls.
DISCOVER
Identify which journey moments, campaigns, and signals drive conversations and conversions.
CUSTOMIZE
Act on that context to personalize routing, experiences, and outcomes across channels.
CONNECT THE DOTS BETWEEN CLICK AND CONVERSION
Stop wasting budget on calls that don't close. Get the full picture of your customer's journey and maximize your marketing performance today.